Matter

Challenge

Matter believed a mixed-use development project can have a profound impact on the challenge of disconnection in our society. They also knew that this couldn’t happen by chance and required an intentional approach to creating a thriving community. Bulldog Drummond was asked to develop a holistic experience connecting the employees, residents and guests of UnCommons in new and inspiring ways.

Result

Through a series of workshops and ideation sessions, we worked with the Matter team and a group of subject-matter experts to help define the UnCommons experience and develop concepts to attract potential partners and tenants and activate the community. The result was an experience plan comprising a series of connected experience concepts across four key dimensions of the UnCommons experience.

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“After working with Bulldog on defining the Matter brand, we knew they were the only partner to design the experience for our flagship development, UnCommons. The process was inspiring, and the result was an intentionally crafted experience our industry has never seen before.”

—Jim Stuart, Founding Partner