Humane Society

Challenge

The Humane Society is an organization built on making meaningful and measurable impact. They have a steadfast dedication to helping animals of all shapes and sizes and a commitment to making a more humane society for us all. But what they didn’t have was a clearly defined position, so they came to Bulldog Drummond to help them articulate their mission and craft an authentic story to share with the world.

Result

We began doing a competitive review of other organizations in the space and identified Humane Society’s challenges, strengths and goals for the future. Then we developed their brand platform based on their three defining traits to give them a distinctive and differentiated mission, a compelling story and a spirited declaration that helped communicate their transformational work externally while rallying their organization internally. And now, we’re continuing our work with Humane Society International to help them tell this story across the globe for maximum impact.

 

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“We worked closely with Bulldog to develop a brand platform, personality, and messaging that have inspired our supporters and helped us stand out in our nonprofit space. They challenged us to look at where we were with our current brand and create a rallying cry that our supporters and our staff could get behind. We have done follow up testing and the new brand has raised our brand equity and momentum more than we thought possible in such a short amount of time. We have thrown them curveballs and changed timelines and they have handled everything with grace and understanding. We couldn’t be happier with their work and continue to partner with them to this day.” 

—Jennifer Beel, Senior Creative Director for the Humane Society of the United States