Arlo

Challenge

Arlo combines intelligence, innovation and thoughtful design throughout their range of cameras, smart doorbells and security lights to help safeguard people’s homes and families. They wanted to offer that essential peace of mind to as many people as possible, and that meant building a highly effective ecommerce website, so they turned to Envoy, Bulldog Drummond’s sister agency, to help them do just that.

Result

Envoy first developed a brand platform that would guide Arlo’s transformation and continued development moving forward. Next they moved online, establishing a strong brand presence throughout all social channels as well as email. They implemented and managed a new-to-world ecommerce platform and built ongoing tactical commerce drivers across social, email, display banners, curated shopping lists and more. Today, Envoy continues to partner with Arlo who has become the number one connected camera in North America today.

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“Nobody understands the connected home like Envoy, and they are helping us make Arlo relevant to the modern customer.”

—Lisa Johnstone, Director of Digital Marketing