Evolving a beloved brand for double-digit growth
What We Did
- Identity
- Packaging
- Products
Challenge
Lotus Foods, producer of the world’s most unique heirloom and organic rice varietals, came to Bulldog Drummond to help them define and tell their compelling brand story at retail. Over the past 10 years, we’ve partnered together each time they’ve entered new categories—from their core Rice line to Arare Rice Crackers to Pad Thai Noodles to Rice Delights and more.
Result
We began our initial partnership by building a clear strategy around the idea that “Rice is Life”—both for those who eat it and those who farm it. And that couldn’t be more true for Lotus Foods—a company dedicated to serving farmers and the planet we live on. From this strategy, we developed a packaging system that actually put the farmers they work with right next to a window that allowed the beauty of their own rices to show through on-shelf. With the success of the brand’s new look and feel we worked together to extend the brand into new categories across the store. The Arare Rice Crackers were taken into Whole Foods as an exclusive launch, received strong feedback from buyers and exceeded expectations for initial sales. The Pad Thai Noodles and Rice Delights experienced their own success, and most recently, we evolved their brand even further by creating a more convenient and portable product—the instant Rice Ramen Noodle Soup Cups. Entering a totally new space, we helped transform this popular but outdated category with a healthier, more flavorful and more sustainably sourced rice noodle option that would stand out on-shelf. We explored new designs that blended Lotus Foods’ more sophisticated and natural look with fun and whimsical design elements. We continue to help them extend their brand as they add to their successful and diverse portfolio.
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“Bulldog Drummond is an invaluable partner in our business. They’ve helped us think differently about our brand—who we are and how we present ourselves—and their work has made us shine on-shelf and helped double our revenue.”
—Caryl Levine, Co-Founder & Co-CEO
A continually growing portfolio that’s able to evolve seamlessly while exceeding financial expectations.
