Multi-year innovation to reestablish leadership in a growing category
What We Did
- Product Development
- Brand Extension
- Concept Development
KIND asked Bulldog Drummond to develop new products and product platforms grounded in consumer needs and insights that would help them build on their leadership position in the bar category. We explored a wide range of opportunity areas that ultimately inspired over 100 product concepts before landing on 15 final concepts to take into retail.
Products on-shelf in late 2020
