Sweet innovation for an iconic brand
What We Did
- Product Development
- Brand Stretch
- Ideation
Challenge
Hershey’s is arguably one of the most iconic and beloved confection brands in the world. And to ensure that they stay that way, Hershey’s partnered with Bulldog Drummond to help them look for new opportunities across a variety of brands, developing new and innovative concepts to break through crowded markets and creating new ways for fanatics to fall in love over and over again.
Result
We engaged in a range of different collaborations to help them solve a multitude of challenges. With each project, we took a deep dive into the category. We got to know the trends, the competition, the current culture and the target audiences. The goal was to uncover the innovation areas that could create opportunities with the most impact—from new-to-world products to brand extensions—to fuel their innovation pipeline for years to come.
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“Bulldog is a proven innovation partner I have worked with over the past five years, and their work for the various Hershey’s brands was exceptional.”
—Sarah Conklin, Director of Innovation
