Original thinking is hardUncommon Truth No. 49

What We Do

WE CREATE UNCOMMON BRANDS, PRODUCTS AND EXPERIENCES

New. Breakthrough. Experiential. Transformational. Standout. The definitions of uncommon are as different as the expressions, but at Bulldog we explain it simply—uncommon brands, products and experiences break through the noise, and meaningfully connect with people by looking, feeling and being completely different.

Our team of brand strategists and design thinkers specialize in cutting through the complexity that fosters common thinking in the pursuit of creating tangible value for our clients in three core areas of business.

Brand
Innovation

We create and mobilize new-to-world brands that inspire, motivate and excite people. And we refresh challenged classic brands, injecting relevance and forward momentum.

  • BRAND CREATION AND POSITIONING
  • BRAND REFRESH AND REPOSITIONING
  • BRAND ACTIVATION
  • BRAND EXPRESSION
    • IDENTITY
    • VOICE
    • STORYTELLING
Explore our brand INNOVATION
case studies

Product
Innovation

We design and bring new products to market that stand out on shelf—locally and globally—giving people a reason to try, buy and love over and over again.

  • NEW-TO-WORLD PRODUCT INNOVATION
  • EXISTING PRODUCT INNOVATION
  • BRAND STRETCH AND EXTENSION
  • TO-MARKET PLANNING AND IMPLEMENTATION
Explore our product INNOVATION
case studies

Experience
Innovation

We design brand experiences that break through our over-stimulated and always-on culture to connect and engage people in deep and meaningful ways.

  • RETAIL INNOVATION
  • PHYSICAL AND DIGITAL BRAND EXPERIENCES
  • BRAND SUMMITS AND EVENTS
  • LEARNING LABS
Explore our experience design
case studies

A proven path that delivers results

We combine pragmatic, down-to-earth design thinking with a proven, common sense methodology perfected over the past 15 years. We know that time and resources are valuable so we design each engagement to deliver results in the most effective and collaborative way possible.

THE PROOF IS IN OUR PROJECTS

Repositioning a cable channel for Madison Avenue growth https://t.co/nMipeDN79s #brand #brandrefresh #innovation