"I have worked as a college counselor for over 20 years. When I heard a presentation about YouSchool, I knew that this kind of program is needed and I wanted to be able to offer it to my students. More importantly, I have a passion to help kids discover their purpose in life before they make major decisions that direct their paths into college and careers."



Studying a book about emotionally healthy relationships, we made an observation that most people are under-developed when it comes to emotional intelligence. And with so many people living unconsciously and disconnected from their true selves, we wondered why there was nothing designed to meet that need. Working with companies of all types over the past 10 years, we also noticed a trend—a lot people in jobs they didn’t like, doing work that didn’t line up with their passions. We wondered “At what point does this start?”. Along with the likes of Sir Ken Robinson, we determined it starts when we enter the school system. Kids are conditioned to fit into a system that discourages them from dreaming and being confident individuals. They take classes of all types, from math to history to science and the arts and beyond to fit into a measured system. Yet they’re not taught how to understand who they are and what they might be designed to do—and how to turn that information into a conscious plan that is their own. We decided it was time to do something about that.


YouSchool was incubated at Bulldog and is run as a stand alone, entrepreneurial startup, lead by a passionate and committed CEO. It is built around a core curriculum that’s taught by trained guides in different formats including a 6-week class, a week long intensive class, a weekend class, and one-on-one individual sessions. We’ve been guiding students from across San Diego through the program, and to-date our YouSchool guides have taken over 1,000 students through the curriculum. The outcomes are clear—students leave with a greater sense of self-awareness, self-confidence and self-direction—all indicators of future success in all areas of their lives. Our goal is to double the number of students in the program in 2015 and begin expanding outside of San Diego so that we can have an even greater impact on young lives.

The Honest Kitchen

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