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World Vision

Discipline

Social Good

"When you work with Bulldog Drummond, you come out a better person and a smarter team. The folks at Bulldog Drummond have helped us create campaigns and experience to grow our brand and better activate our supporters. They create the space and permission to uncover what you really need and develop your own capacity to innovate and think more creatively.”

JAMES PEDRICK, COMMUNITY ENGAGEMENT MANAGER

TRANSFORMING THE LIVES OF PEOPLE AROUND THE WORLD
Challenge

College is a time when most young people start to discover who they are, what they believe in, and what they’re passionate about. ACT:S, the college activism group of World Vision, comes alongside college students and works with them to help discover how they can use their faith for meaningful and active change. As their innovation partner, ACT:S came to Bulldog Drummond to help them develop a new experience, through a life-changing event in collaboration with Intervarsity.

Result

Bulldog collaborated with ACT:S and Intervarsity, a nationwide on college activism group, to develop a campaign that encourages college students to become more active in their faith. Through the ACT:IVE campaign we built a philosophy around what it means to live an active faith and developed exercises to help students put that philosophy into action. Bulldog designed the ACT:IVE campaign, including the logo, booklets, and prayers cards that were distributed throughout college campuses. Celebrating student perspectives and voices, the speech bubble emphasizes the need to speak up and speak out. And, the sophisticated, modern style delivers a clear voice within the ACT:S family of campaigns and resonates with the youth demographic.

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