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Tata Harper

Discipline

Brand Innovation

"The Bulldog team have been a world-class partner helping to guide and translate what makes Tata Harper so special into an actionable brand platform that is helping us drive our brand to the next level."

HENRY HARPER, CO-CEO

UNLOCKING AND DEFINING THIS BEAUTIFUL BRAND’S SPIRIT
Challenge

What began as a personal mission turned into a movement. By creating a line of all-natural, non-toxic products, Tata and Henry Harper defined the next generation of skincare. Their products prove that natural is incredibly effective and doesn’t have to live in the realm of the “granola”. In a distinct move away from their competitors, they positioned the brand as the most prestigious skincare (natural or otherwise) on the market. But with so much greenwashing and confusion in an increasingly crowded space, Tata Harper turned to Bulldog Drummond to help elevate, focus and strengthen their unique position and refine a multi-faceted story to cut through the noise and give the brand clear direction as it continues to evolve and grow.

Result

We worked together in a closely collaborative relationship to uncover the layers of the Tata Harper story—small-batch processes, ingredient stories and complex formulations, combined with a farm-to-city utopian lifestyle and Tata’s vibrant personality—to articulate a clear reason for being that no other brand could authentically replicate. We developed clear and distinct brand pillars, a refined brand story, an external-facing personality and a strategic messaging guide. Our work continues to influence all elements of their brand, including communication, design and marketing strategy as well as their digital experience.

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With Bulldog Drummond's strategic and creative direction, the teams at Gorilla Group and Jacky Stukey Design brought the brand platform to life through video, web and mobile experiences.

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Working closely with the Tata Harper team, we translated their brand pillars into a visual platform with elegant typography, aspirational lifestyle imagery and modern product photography.
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