Stark Raving

Challenge

Diageo came to Bulldog Drummond to expand their Napa-based Rosenblum Cellars wine portfolio. They wanted to reach the Millennial wine drinker by creating something wildly different from their current portfolio. Beyond that, they gave our creative team free rein to explore the possibilities.

Result

After digging deep into the history of Rosenblum, we discovered that the founder of the brand was a passionate vet turned vintner and serial experimenter who started making wines in his garage. He was the inspiration behind the wine’s central character that led to Stark Raving becoming the embodiment of someone who courageously experiments and passionately follows their own course in life. We worked with Diageo from start to finish— from initial concept to launch and from the beginnings of the brand story to final brand design. When launched, Stark Raving was ranked as one of the top new brands in the market, and today it remains a leading example of how to innovate in a traditional and crowded category

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“Bulldog helped us bring a completely new brand to market. From exploration through to product on shelf they pushed us to think differently than we had before.”

—Nicole Lockwood, Brand Innovation Manager