SKLZ

Discipline

Brand Innovation

"Working with Shawn Parr and his team at Bulldog Drummond to develop the foundation of the SKLZ brand was one of the keystones to our growth from a product company to a growing athletic brand.”

JOHN SARKISIAN, CHAIRMAN, FOUNDER

ELEVATING A BRAND COMMITTED TO ATHLETIC EXCELLENCE
Challenge

SKLZ has a long history of enabling athletes of all kinds—from passionate kids on the little league field to aspiring professionals on the big league field. They have a team of people committed to creating products that advance athletic skills in specific sports as well as different training modalities. They had energy, verve and grit on the inside, but their challenge was that very little of it showed on the outside. As a result, they weren’t getting the attention they deserved so they called on Bulldog Drummond to help.

Result

Our first step was to codify the organization’s vision. The result, “to elevate the athlete in you”, became the foundation upon which we took the brand from a one-dimensional set of training products to a multi-dimensional platform designed to guide and serve athletes with innovative products, technologies and knowledge. Our collaboration established a long-term direction for the organization that allowed them to strengthen partnerships with retailers, training and sports organizations, and channel partners. Today, you can see their personality, and the passion they have for their vision, expressed clearly in everything that they do. 

Total Woman
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