Nestlé

Discipline

Product Innovation

“Bulldog Drummond designed our annual Innovation Summit from concept to close. They challenged our entire innovation community helping us identify significant new opportunities for growth.”

DAVIDE MORO, VP BEVERAGE INNOVATION

HARNESSING THE POWER OF INNOVATION
Challenge

Each year Nestlé hosts a summit that brings together product innovation teams from around the country. Following a disappointing year, Nestlé brought Bulldog Drummond in to custom-design a two-day summit centered around Wellness, to look at new ways to innovate—from the inside and from the outside. Working with their core team, we developed “The Innovation Lab” a team-based experience for over 100 innovation leaders from a wide range of Nestle companies. The summit centered around immersive learning, courageous experimentation, iterative cross-functional ideation and measurable outcomes.

Result

The two days brought the innovation teams closer together and challenged the way Nestlé looked at innovation. We facilitated 12 working teams who developed over 40 dimensionalized concepts for commercialization across different product divisions. The summit also helped educate the entire community about wellness as a significant and established trend.

Coromega
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