Mattel

Discipline

Experience Innovation

“Bulldog helped us define our brand soul in a way that helped us impact all facets of our business, driving our strategic plans for meaningful future, and profitable growth.”

GREG CREED, CEO YUM BRANDS

DESIGNING THE FUTURE OF TOY SHOPPING
Challenge

Mattel commissioned a research study to explore the toy shopping experience for moms and kids. They wanted to understand the consumer retail experience and to use the insights and learnings gained to identify how they might collaborate with their retail partners to redefine the toy shopping experience. They asked Bulldog Drummond to design an innovative process that would take the Mattel team from research insights to actionable ideas.

Result

We designed a program that helped Mattel designers, product managers and retail specialists think in new ways about the toy shopping experience. We designed three innovative retail experience platforms that allowed Mattel to launch partner initiatives with their largest retail partners around the complete toy shopping experience.

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