Earnest Eats

Discipline

Product Innovation

“Bulldog Drummond has been instrumental in helping Earnest Eats grow. We wouldn’t be where we are now without them. From brand positioning, to product design, to product innovation—they fuel our business.”

ANDREW AUSSIE, FOUNDER AND CEO

REDESIGNING THE WAY WE EAT BREAKFAST
Challenge

Bulldog Drummond has been partners with the Earnest Eats team since their first years in business. We’ve helped them design their brand, tell their story, develop new products, open new markets and keep ahead of the highly competitive market demands.

Result

Our first project was to help them rename the company after Coke challenged their use of the Honest brand name. We developed a brand voice centered around the concept of being “Earnest” which gave the brand permission to speak honestly about food, life, and people in a refreshing way. With the name and the voice for the brand established, we worked with their team to redesign their identity, packaging design, website and other marketing materials. In the years that have followed, we’ve worked with them to define and brand new products and chart new spaces for innovation. As a shareholder and strategic guide, we are vested and motivated to help fuel their success.

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Markets change so companies need to change. #uncommonsense @StevenAChaparro https://t.co/oZcZcBPuMs #disruption #innovation