Where Play and Exercise Meet

March 28, 2017 / AND NOW FOR SOMETHING COMPLETELY DIFFERENT

Where Play and Exercise Meet

March 28, 2017 / This is the future of fitness.

Bulldog Drummond Practicing Uncommon Sense

We’re a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways. We’re curious about the people and places around us and fascinated by the search for what’s next. 

We’re constantly in search of new innovation. CES was full of it. ICAROS was one of the brands that cut through the noise. Test pilots and journalists agree, ICAROS makes us all want to exercise more.

“Fitness meets VR gaming with this badass flying machine” -Mashable

The ICAROS is a fitness device and gaming controller in one.

Using sophisticated technology ICAROS is the home gym of the future. It replaces fitness devices and routines with a creative stimulating experience. Working together with a virtual reality headset, the fitness machine can imitate flying, roller coasters, driving and other motion experiences all while burning calories and toning muscles.

The simulation is designed to train your muscles and stimulate the capability of reaction and balance. The game is completely controlled by your muscle movements and intentionally encourages the use of core muscles. And it is so fun you don’t even feel like you’re exercising.

Watch it in action: 

It’s different from other gaming exercising devices because it immerses you in the experience. You truly feel like you’re in another world. 

The machine was created by two developers who are disrupting the at-home fitness industry, Johannes Scholl and Michael Schmidt, founders of HYVE design. ICAROS killed it at CES this year and the device is being awarded across multiple categories—design, user experience and sport. 

Applying technologies across industries is nothing new. Simple principles of design thinking are creating business solutions across sectors and markets. But as companies and brands search for ways to create new and experiential products and services, play is an important component to consider.

Photo: ICAROS

Bulldog Drummond Practicing Uncommon Sense

We’re a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways. We’re curious about the people and places around us and fascinated by the search for what’s next. 

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