August 14, 2018 / AN EXPERIENCE IS MORE THAN THE PICTURE
August 14, 2018
Great design fuels us. Great experiences move us. Great memories change us.
Work often requires travel, so we stay in a lot of places that we don't call home. Many are not welcoming or memorable, and yet many have the opportunity to be.
Walled Off is great example of the unexpected and the uncommon. Intentionally designed to be a provocative place to explore and a catalyst to question personal values. It's not what you'd expect from a traditional hotel stay.
A guest experience that’s a work of art
Located in Bethlehem, the location is memorable in itself. But what’s inside is rather unexpected. The hotel owners’ commissioned artists such as Banksy, Sami Musa and Dominique Petrin to customize guest rooms, so people are literally sleeping in a work of art. “The hotel sits just 13’ from the separation wall. Eight of the rooms are adorned with Banksy’s art, such as a wall painting depicting an Israeli border policeman and Palestinian man engaged in a pillow fight. Other works are also mischievously political: a bullet-ridden tank that empties water into a hot tub; a bust with a cloth covering its mouth while tear gas (made from cotton) envelops it.” -CityLab
The NYTimes recently featured the hotel saying, “It’s voyeuristic. At the same time it raises awareness that it exists and discussion about it.” Walled Off isn’t just a place to stay while you’re visiting Bethleham. It’s become a destination through conversations and a unique experience designed through art.
Like Walled Off, brands have the opportunity to connect with people more intimately by designing experiences with the intention to create memories.
"Belonging... is belonging to yourself first. Speaking your truth, telling your story and never betraying yourself… https://t.co/RXYK5ThMCX