September 28, 2014 / UNCOMMON
September 28, 2014
UNCOMMON is dedicated to differentiated design. Recognizing the transformational power design plays in our lives and its value for meaningful differentiation.
Here are three Uncommon Sense Learnings for Applying Uncommon Design Thinking:
You’re An Original Don’t Die A Copy
Your brand was born to stand out and be unique. Be inspired by others, recognize their great work and follow appropriate trends, but when it comes to your brand, be original.
Fascination Fuels Passion
Deploying passionately curious design thinkers against your biggest opportunities and challenges can create significant value. Will there come a day when every corporation has a Creative Director in their C-Suite?
Adapt And Evolve
Brands are like humans, they’re exposed to many factors that mold their existence like societal changes, economic patterns, supply and demand curves, consumer expectations, technological advancements and more. For brands to succeed over time they must learn to adapt and evolve. This means your company’s design language should adapt and evolve as well.