SESSIONS: Conversations for Creative Minds

If you haven’t checked out Matte Black’s Shape Shift Report, please do so. Their expert storytelling creates thoughtful strategies, campaigns and content for global lifestyle brands.

Recently, they launched a podcast series called SESSIONS that connects the people at the heart of marketing, business, creativity, entrepreneurship, and culture by exploring a variety of business topics and sharing insights, ideas, tactics and strategies.

This cast, talks with Andy Salzer, Founder of Hiro Clark, about how to build and maintain a focused brand.

Here are a few of our favorite uncommon thoughts:

• There’s always room for improvement.
• Be known for doing one thing really well instead of trying to do everything.
• When you’re really focused you can see what works and slowly weed out what doesn’t.

Share your favorites with us on Twitter. #sessions