Stand up or shut upUncommon Truth No. 83

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

When Innovation Meets Social Good, Consumers Win by Shawn Parr
Embedded Generosity: Fad or Fundamental? by Shawn Parr
Do What You Love by Shawn Parr
Don't Let Culture Vultures Eat Your Strategy by Shawn Parr
How To Change Lives And Alienate People by Shawn Parr
How Sam Adams Founder Jim Koch Is Helping Entrepreneurs Brew The American Dream by Shawn Parr

Download our Values Exercise to get started on a new year full of purpose.