Work is a four letter word Uncommon Truth No. 413

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

Principles
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Authors
Radically Personal by Andrea Kates
Brands Can Get Personal When They Stand For Something Good by John Foster
Orienting You To You by Scott Schimmel
Bulldog Design: E11even Wines by Bulldog Drummond
Do You Know What You Sound Like? by Dave Alder
Connecting With Humans And Telling Stories Online by Bulldog Drummond
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Repositioning a cable channel for Madison Avenue growth https://t.co/nMipeDN79s #brand #brandrefresh #innovation