Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

Work For A Cause, Not For Applause by Scott Schimmel
How to Screw up: The New Hienrichs Maneuver by Shawn Parr
How Two Young Women Are Super-Charging Other Female Entrepreneurs by Shawn Parr
Bulldog Design: Coromega's Big Squeeze by Bulldog Drummond
They are Called Details for a Reason by Andrea Kates

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