Stand up or shut upUncommon Truth No. 83

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

Uncommon Music to Find Joy in Every Moment by Bulldog Drummond
Branding is for Cows. Belonging is for People. by Krystle Wurster
Lead With Your Vision, See With Your Heart by Wisdom Capture
Why It's Good To Be Paranoid by Chris Baréz-Brown
An Experience is More Than What It Looks Like by Sean Van Tyne
Data Is Not the Customer by Michelle Schofield

We worked together in a collaborative relationship to uncover the layers of the Tata Harper story to articulate a c…