March 21, 2011 / BOLD IS ADMIRABLE BUT HUMILITY IS SEXY
March 21, 2011
At the beginning of last week we collaborated with our friends at Jedidah, a humanitarian based fashion brand, to design an eight-piece t-shirt collection to raise money to help fund World Vision’s efforts in Japan. Each t-shirt is priced at $20, with $15 of each sale being donated to World Vision. World Vision and Jedidiah are both Bulldog Drummond’s partners and we’re honored to have the opportunity to use our design thinking, partnerships and channels of communication to raise additional dollars that will aid in the restoration and repair of Japan. Shirts are available for purchase at www.jedidiahusa.com
World Vision has deployed an assessment team to northern Japan from Tokyo led by a Japanese emergency response manager with experience in Haiti, Pakistan, Myanmar and the 2004 Indian Ocean tsunami. This team reached the city of Sendai within 48 hours of the devastating quake and Fukushima shortly after, and is coordinating with local government officials and partner organizations to determine how to start relief operations to support children and their families. World Vision has appealed for $10 million globally for its Japan response. As of Wednesday, March 16, World Vision has raised $2.4 million in the U.S. for the response, which will be used to fund the distribution of relief supplies and the construction of “Child-Friendly Spaces” that offer psycho-social support for children affected by disasters, and allows them to resume normal childhood activities and experience structure and security that are often lost during emergency situations. For more information on their efforts, visit www.WorldVision.org.