December 11, 2014 / ARE YOU FOR REAL?
December 11, 2014
“You can find inspiration in everything (and if you can’t look again).” –Paul Smith
Building a brand that inspires people is challenging—it takes time, authenticity and a healthy dose of passion. Paul Smith is a man, and a brand, whose passion for creativity and design clearly propels his company forward and stands out in the saturated fashion industry.
Experiences spark creative thinking and enhance our ability to create.
I recently attended the Paul Smith exhibition in London dedicated to his life and career. Excitedly sitting in the front row I was extremely motivated by the originality and creativity that inspire what he creates. Real-life experiences coupled with an innovative mindset provoke his iconic fashion creations, pushing the fashion industry to evolve from following trends to creating them. Stimulated and inspired, I left the exhibition feeling more moved than I have been in a very long time. A sudden urge overwhelmed me—encouraging me to switch off my phone, go outside and explore and create—the type of motivation Smith was narrating throughout the evening.
“Many people look but they do not see.” –Paul Smith
For Smith the formula for success is following his passions and letting experiences and real-life influence his brand, fueling him to create iconic fashion pieces that are unique and memorable. One of my favorites is a shirt from his collection taking inspiration from a plate of spaghetti.
“Go forward don’t go backwards, and remember many a true string said in vest.” –Paul Smith
Smith is a model for people and brands alike. His purpose fuels his passion and his passion is addicting. He creates passionate products communicating his brand beliefs thatpeople love and connect with. He’s created an infantry of brand advocates by doing this while inspiring an entire industry. Smith is an example to all that even if you are doing something that has been done before, you can make it inspiring and unique.