Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

It's Not About You by Shawn Parr
Is Your Business Working on Purpose? by Shawn Parr
Courage For Brands 2.0 by Shawn Parr
A Culture Without Walls by Shawn Parr
Introducing The Next Frontier In The Food Revolution by Shawn Parr
Ready or Not, Here We Come 2017 by Shawn Parr

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