Stand up or shut upUncommon Truth No. 83

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

The Art Of Unlearning What Works by Chris Cancialosi
Forced Moments of Serendipity by Mark Tomaszewicz
Cultivating Culture is About Community by Shawn Overcast
15 Ways to Influence Your Brand Culture by Dave Alder
Brand and Culture Are Misaligned at Most Companies by Denise Lee Yohn
Lead With Your People In Mind by Bulldog Drummond

We worked together in a collaborative relationship to uncover the layers of the Tata Harper story to articulate a c…