Take A StandUncommon Truth No. 126

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

The 2 Things Every Organization Does by Stephen R. Graves
Beyond The Swoosh: A Head-on Collision With Convention by Michael Irwin
Do Brand Values Matter in a Post-Truth World? by Bulldog Drummond
Memorable Brand Experiences That Engage and Inspire by Bulldog Drummond
Don’t Just Do Something, Stand There by Krista Treide
The Only Brand Monopoly No One Can Mimic by Jean-François Marti

Try it on for size and let us know what happens. #TakeAStand https://t.co/pYYGfpxe2D