Leadership is about loveUncommon Truth No. 85

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

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Do You Know What Your Brand Sounds Like? by Dave Alder
Branding is for Cows. Belonging is for People. by Krystle Wurster
Brand and Culture Are Misaligned at Most Companies by Denise Lee Yohn
10 Reasons to Reposition Your Brand by Dave Alder
What You Can Learn From DTC Brands by Bulldog Drummond
Embrace Your Unoriginality by Bulldog Drummond
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Hello Ramen noodles, it’s time for a shake up. @LotusFoods and Bulldog Drummond set out to transform this popular b… https://t.co/ElirVqUI0K