January 30, 2017 / THE ART OF THE START
January 30, 2017
Sometimes (especially in times of protest) we need a gentle reminder about the importance of choosing what we say and how we say it wisely.
We had a conversation with guest blogger, Christopher O’Meally, after the inauguration of Mr. Trump and he shared an image with us of The Industrial Dissolution and explained why it means so much right now.
Looking at the socioeconomic and industrial closures in the country, this image represents a thesis project of The Industrial Dissolution. Reflecting on this image and body of work, it sheds light on why O’Mealy thinks Trump won the election. “The day that Hillary said ‘we will shut down the coal industry…’ I knew at that moment that she was most likely going to lose the election. She, in one utterance, unintentionally alienated voters in Pennsylvania, Ohio and West Virginia – states she needed to win.
I knew what she meant, that we need to stop relying on coal and explore cleaner renewable energy sources, but that is not what she said. She chose her words poorly. That single utterance resonated in states that were traditionally blue and handed voters like these workers to Trump in droves.”
We give a hats off to O’Mealy. He’s sent a copy of this image to both Clinton and Trump as an uncommon reminder about the importance of the words they choose.
There’s a lesson we can all take away from this conversation (people and brands alike) – choose your words wisely because everyone is listening.