Bulldog Design—Lenovo: Pioneering a Culture of Innovation

January 14, 2013 / RESULTS COUNT

Bulldog Design—Lenovo: Pioneering a Culture of Innovation

January 14, 2013

As a global consumer electronics company committed to innovation, Lenovo asked Bulldog to help them communicate new innovation techniques to their senior leaders that could effectively be taught and shared throughout all levels of their organization. Working with their team, we designed and helped to facilitate summits in Beijing, Prague and Raleigh. Each was designed to share a common understanding and language for innovation, behaviors and techniques to help drive innovative thinking and build new concepts for development. As a key takeaway, Bulldog designed a deck of Pioneering cards to help the Lenovo team develop new innovation techniques. The deck consists of exercises that inspire new ways to observe the world, connect ideas, ask better questions, hunt for diverse ideas, and experiment and test concepts. The cards were designed for individual use or within a group setting. The design language was inspired by Lenovo’s brand identity so the cards fit seamlessly into their brand toolkit. Each card features a vibrant, signature photograph that brings each innovation technique to life.

Bulldog Design: Lenovo—Pioneering a Culture of Innovation by Bulldog Drummond
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