September 22, 2015 / BRANDS ARE LIKE PEOPLE
September 22, 2015
It started as a vision and a conversation between friends—the belief that providing college educations and leadership training for young women in post-conflict countries could help create a better world that promotes peace, prosperity and women’s rights. This vision soon became a passion, a driving force and a reality—and SHE-CAN was born.
As our world continues to get smaller, raising a global generation of capable and gutsy female leaders is critical to systemic change. That’s why SHE-CAN seeks out smart, ambitious and low-income young women in Rwanda, Afghanistan and Cambodia and provides them with a U.S. college education, mentorship and leadership training for a truly transformative journey. Each scholar can return home a leader and ignite change in her own country.
SHE-CAN came to Bulldog to help them fully develop their brand as they continue to grow and create even more impact. After learning their mission and goals, together we articulated their organization’s purpose, vision and process. Fueled with their mission and vision, we brought their cause to life through compelling stories and a unique brand voice.
LOGO & STYLE GUIDE
Our next step was to create a new logo and visual style that was in line with their new brand voice. The logo is bold and direct, symbolizing strength, and the illustrated arrow behind “CAN” emphasizes the potential in each student, while focusing on the future and progress. Reflecting the lines of the logo, the angled images and blocks of color represent each student’s individual story and her “angle” on life, and create visual interest while highlighting their unique stories. The overall color palette evokes a sense of hope, optimism and brightness that aligns with all areas of their organization.
While SHE-CAN currently provides opportunities for young women in Afghanistan, Cambodia and Rwanda, they strive to reach out to even more countries to create a steady flow of connected and courageous young women who will help change the face of their nations—and through that—the world.
Photo: Garrett Patz