BULLDOG DESIGN: CLEANWELL—KILLS GERMS NATURALLY

March 25, 2013

BULLDOG DESIGN: CLEANWELL—KILLS GERMS NATURALLY

March 25, 2013

The simple truth is that washing your hands can prevent many of the colds and flus that affect families each and every day. But because hand washing isn’t always an option, the world discovered hand sanitizers–and soon they were in purses and school bags countrywide. The problem is that many of the hand sanitizers on the market are alcohol-based. They smell pungent, dry out hands and aren’t child-friendly. It was clear to CleanWell that there was an opportunity to give families a better way to clean their hands on-the-go. Together with IDEO, we helped create CleanWell, and launched the first hand sanitizer that naturally kills germs. Since CleanWell’s inception, we’ve acted as a strategic partner advising on brand development, customer outreach, sales planning and future product development. Most recently we redesigned cleanwelltoday.com to bring the brand, its message, and its products to life in a fresh and unique way. Using a simple and clean aesthetic, we clearly convey the CleanWell story, connecting both the utility and soul of the brand. We’re delighted to see CleanWell's growing success as it expands its retail footprint and product line.

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