Bulldog Design: Chuao Chocolatier

Chuao came to Bulldog as passionate visionaries and early pioneers of the chocolate revolution, intent on changing the way Americans experience the wonders of fine chocolate—tastes that create smiles, send a shiver down your spine and allow you to fall in love with chocolate all over again. Together, we embarked on a journey to re-energize this passionate brand.

Bulldog helped translate Chuao’s passion for artisanal chocolate with a playful twist into a meaningful business strategy that informed product development, communication and behavior that differentiates the brand on-shelf—and in mouths—taking buyers and consumers on a flavorful journey to experience chocolate in a whole new way.

We helped them fall in love with their purpose, “to arouse the senses”, and recreate a strategically informed personality to define, drive and connect every facet of their brand. With a newfound sense of self, a refreshed purpose and significant opportunities outlined for the future, Chuao’s internal team visually expressed their brand personality in a beautiful and impactful way. Their new packaging communicates what their chocolate has always conveyed through flavor and experience. It’s intriguing, adventurous and vibrant, and it promises to arouse your senses—and puts a little “wow” in Chuao.