September 02, 2012 / CONSUMERS ARE PEOPLE
September 02, 2012
Malaria kills 2,000 children everyday.
More than four million children will die by 2015 and 85% of these deaths are children under the age of five. In addition to this startling death toll, Africa loses $12 billion in lost economic productivity every year, even though malaria could be stopped at a fraction of the price. Together, we have the opportunity, knowledge, and ability to help end malaria. World Vision is committed to help solve this problem by providing insecticide-treated bed nets to families in the at-risk communities that they serve, partnering with governments and non-governmental agencies in surrounding communities, as well as advocating the U.S. government to keep its promise to help end this deadly disease.
Working closely with the college activism team at World Vision, Bulldog designed a program called ACT:S to End Malaria. World Vision’s ACT:S team is focused on inspiring 18-25 year-olds to rally around and address global issues of social injustice and promoting change by connecting faith, justice, and social activism. This particular program is designed to encourage creative activism, experiential activities, and mobilize people to help raise funds so that no child will ever have to die from a mosquito bite again.
Our team wanted this unique campaign to prompt individuals, churches, campuses and communities to band together and use their voices and their actions to help eradicate malaria. And we wanted to put the end in sight with a clear goal: end Malaria by the year 2015. We created simple yet impactful ways for people to engage in ACT:S to End Malaria that were structured enough to give the program a framework, but open enough to allow participants to customize them and make them personal. The End Malaria Box includes a campaign brochure, DVD, stencils to create additional campaign materials, informational cards, advocacy postcards, and stickers. The aesthetic plays off the guerrilla-style approach that we wanted the campaign tone to take on—it uses cardboard texture, spray paint accents, and stencil elements that appeal to the passionate college-age demographic. Carefully selected photographs complement the thought-provoking narrative and bold headlines, while the decreased saturation sets a serious tone. We used the campaign font in the background as a powerful statement with a staggering statistic, adding subtle depth to the pieces as well as portraying the gravity of this problem destroying lives..
Read more about World Vision's efforts to end Malaria here.