Take A StandUncommon Truth No. 126

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

Live Life To Express, Not To Impress—Learning Lessons from Paul Smith by Olivia Purvis
Keep Calm And Soldier On by Olivia Purvis
Embracing Ethical Fashion by Olivia Purvis

Curate a powerful physical connection to a #brand by engaging the senses. https://t.co/IKeqlBAONr #expdesign #designthinking