Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

The Case for Discomfort: Harnessing the Power of Pain to Achieve Your Goals by Michael Irwin
School of Rock: Big Wall Lessons for Business Leaders by Michael Irwin
You Can't Gift Someone A Future But You Can Help Them Prepare for It by Michael Irwin
Winning At Retail: The 9 Habits Of The Best by Michael Irwin
0 to 500 Million: Lessons From Yeti by Michael Irwin
Lessons In Scaling Up From The Honest Kitchen by Michael Irwin

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