Do What You Say, Say What You DoUncommon Truth No. 137

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

The Unsung Art of Followership by Denise Lee Yohn
Startup With Passion, Purpose, and People by Denise Lee Yohn
Be Different to Make a Difference by Denise Lee Yohn
The Fruit of Thankfulness by Denise Lee Yohn
You Can’t Claim You’ve Got An Authentic Brand, You Must Be Authentic by Denise Lee Yohn
Why Brand? by Denise Lee Yohn