Work is a four letter word Uncommon Truth No. 413

Guiding Principles

Our Uncommon Sense Principles express the way we look at the world. They guide our thinking, sharpen our focus and help us remain curious about the people and places around us. Each month, we explore one of these Uncommon Sense Principles in depth on our blog. The articles, stories and other bits and bobs that we share are all designed to help you dive deeper, and apply a little Uncommon Sense to your own life and work.

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Ugly As A Brand Strategy by Alf Rehn
Leadership, Culture and the Art of Caring About the Little Things by Alf Rehn
The Rarity Of Uncommon Futurism by Alf Rehn
If No One Hates You, No One’s Paying Attention: On Heel Turns And Making Branding Matter by Alf Rehn
Today, At The Office, Your Idea Got Trashed. Best Day EVER! by Alf Rehn
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Repositioning a cable channel for Madison Avenue growth https://t.co/nMipeDN79s #brand #brandrefresh #innovation