Authentic Storytelling Advice

June 25, 2018 / DO WHAT YOU SAY, SAY WHAT YOU DO

Authentic Storytelling Advice

June 25, 2018

Bulldog Drummond Practicing Uncommon Sense

We’re a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways. We’re curious about the people and places around us and fascinated by the search for what’s next. 

People like to be a part of stories they can relate to. Vulnerable, authentic, genuine and relatable. People crave conflict and uncertainty.

A study from Eldman reported that, 68% of employees want to hear their executives’ personal success stories, and 73% want to know about the obstacles their executives have overcome.

We had the opportunity to speak with Josh Hotsenpiller, Founder of Wisdom Capture, to learn about his business and how their services expand access to leadership through authentic storytelling. 

During the interview he shared a few uncommon principles they use to record and produce their video stories that can be used in our everyday lives to ensure authenticity and relatability. 

Embrace mistakes
Authentic messages are often those that aren’t practiced. As videos becomes more prevalent in our everyday lives, people are looking for sources that they not only trust but can relate to. Wisdom Capture ensures authenticity and transparency in each of their videos by only using raw cuts. There’s no editing or re-recording so people feel more connected to the message being told.

Cut the jargon
People can read through bullshit. There’s no need to fluff or sugar coat – especially in video communication. You can establish trust and relation by delivering direct and genuine messages. Wisdom Capture uses this principle to create videos for their clients, resulting in more memorable messages.

Use memory recall
Think of your stories in chunks. Trying to remember the exact details of an event is challenging. Wisdom Capture focuses their videoed stories on the bigger picture, the emotions and the lesson learned. That mindset helps to recall and tell a good story.

 

Explore Wisdom Capture's authentic storytelling videos.

Bulldog Drummond Practicing Uncommon Sense

We’re a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways. We’re curious about the people and places around us and fascinated by the search for what’s next. 

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