September 09, 2016 / ACT WITH PURPOSE
September 09, 2016
“Choose a job you love, and you will never have to work a day in your life.” -Confucius
Tom Jackson is nineteen years old and rocking the UK’s race circuits. Tom developed his performance skills from an early age starting with karate at five-years-old and becoming a black belt by age ten. He honed his competitive edge and by the age of eleven he became the English National Champion. From there, Tom found his passion in racing. Since the age of fifteen Tom has actively pursued race car driving in some of the UK’s leading racing circuits. We’ve actively followed Tom’s career and three years ago began sponsoring his racing career.
Tom’s passion and determination has inspired and taught us three principles that can be applied to business today.
Tom’s mantra is, “If you want to succeed as bad as you want to breathe, then you'll be successful.” When the going gets tough, Tom goes faster. In racing there are two speeds full: throttle and idle. Oftentimes in business it can feel this way as well. It’s important to maintain your focus and remain true to your vision regardless of what throws you off course.
Surrounded by experienced drivers and UK’s racing elite, Tom constantly challenges himself. An important principle to remember in business is if you’re not pushing boundaries you’ll remain in the safety zone. Challenge takes courage. Making a concerted effort to challenge yourself, your teams and your business goals will inspire and help prepare your business for the future.
Racing is like birthing a new brand, your endeavor is dependent on supporters. Sponsorships are made for many reasons—some hope for financial gain, some want brand exposure and some are simply passionate fans. Regardless of the reason, sponsors genuinely believe in your purpose and want to support it. And remember, when people give they inherently want gratitude in return.